How It Works
Share your idea. Get a product.
You don't need a spec, a pitch deck, or even a clear vision. Just an idea and answers to some simple questions. Ryan handles the writing, design, images, code, and deployment.
Conversation
You share your idea—even a rough one. Ryan asks simple questions about what your app needs to do. Not what it should look like, not the copy, not the branding. Just the functionality.

What you bring
- + An idea (even "I want an app that does X")
- + Maybe a product you like for inspiration
- + Answers to simple functional questions
Questions Ryan asks
- + Do users need to log in?
- + Do you need payments or scheduling?
- + What actions should users take?
Ryan handles the rest
All the writing, image generation, design decisions, and technical architecture. You focus on what it should do. Ryan figures out how it should look and work.
Creation
Ryan runs session after session, directing AI through specialized workflows. The AI writes every line of code. Ryan writes all the copy, generates the images, makes design decisions, and incorporates your feedback along the way.

Everything handled for you
You don't need to provide copy, images, or design direction. Ryan creates all of it—custom AI-generated visuals, polished writing, thoughtful UX. A context system maintains coherence across the entire build. What takes teams months takes Manifest days to weeks.
What you get
- + Complete application with polished copy and visuals
- + Custom AI-generated images that match your vision
- + Regular check-ins as work progresses
- + Delivery in days to weeks, depending on scope
Delivery
Your application deploys to HostKit with everything configured. Not code in a repo waiting for someone to deploy it—a live, working application you can use immediately.

Deployment includes
- + Production deployment
- + SSL certificate
- + Database provisioning
- + Authentication setup
No DevOps required
- + Domain routing handled
- + Environment configured
- + Backups automated
- + Monitoring active
Ownership
OngoingYou get a deployed application and everything needed to maintain it. When you want changes, Manifest handles them fast—the AI already knows your project inside and out. Technical clients can even maintain it themselves.

Changes are fast
- + Full context already established
- + Manifest available on retainer
- + Power users can self-maintain
- + No starting from scratch
Safe to experiment
- + Instant rollback built in
- + Project completely isolated
- + Nothing breaks permanently
- + You own everything
Why this works when other approaches fail
Traditional development and AI-only approaches each have a fatal flaw. This system solves both.
Traditional Development
Slow, expensive, unpredictable. Requires DevOps expertise to deploy. Changes need developer availability. You're dependent on someone else's schedule.
AI Coding Tools
Write code snippets but can't build complete products. You still need DevOps. Code sits in a repo instead of going live. No ongoing relationship with your project.
Manifest
One expert using AI to build complete products and deploy them. No team friction. Your app goes live, not into a repo. Changes are fast because the context is already there.